to be quite a mouthful, to be highly provocative, to be hard to swallow
Etwas ist sehr provokant, schockierend oder moralisch schwer zu ertragen.
Used for something (usually words or ideas) that is highly provocative, controversial, or shocking.
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Seine Kritik am Minister ist starker Tobak.— His criticism of the minister is quite a mouthful.
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Das ist schon starker Tobak, was du da behauptest.— What you are claiming is quite a bold statement.